Paid Social Media Specialist

London | Isle of Man | £35,000 to £45,000 | Permanent

An industry-leading betting and online gaming firm is looking for a Paid Social Manager to join their rapidly expanding team.

The successful candidate will have a good understanding of social media marketing, especially Facebook, be well organised and have good attention to detail.


  • Developing and managing full funnel Facebook campaigns. This will involve ad strategies, campaign build, bid management, advert optimisation, budgeting and budget pacing

  • Meeting daily and monthly commercial targets, managing daily budgets of £10k+

  • Write original ad copy and content to support our social acquisition and retention strategies

  • Maximise the performance of your campaigns in line with key performance indicators for the business, including delivering high-quality leads and optimising return on investment

  • Work with and brief in-house designers to develop a range of visual assets – including images, banners, animated gifs and videos - in the creation of striking, effective campaigns

  • Immerse yourself in the digital industry, keep up to date with relevant trends and look out for new techniques

  • Being a role model for junior team members and assist in their professional development


  • 24+ Months’ Paid Social Experience

  • Proven experience in Social media buying, preferably in the gaming sector

  • Managed large budget Paid Social accounts (£100K+/month)

  • Fluent with Facebook Ads Manager

  • Experience working with a PMD, preferably SMARTLY

  • Impeccable attention to detail, with a natural flair for data sets and an exceptional level of understanding of customer segmentation and data selection

  • A highly motivated individual with a strong work ethic

  • Passion for digital marketing

  • Able to develop and test original ideas

  • Excellent command of written English

  • Good understanding of retention marketing


  • Messenger bot experience

  • Working of Google Analytics is a plus

  • Evidence of strong analytical and numerical ability

  • Ability to think laterally on new approaches and creative concepts

  • Commercially savvy