Isle of Man | £28,000 to £33,500 | Permanent
Main responsibilities are planning, developing and managing direct acquisition & RAF programs to drive healthy volume and value for the Asian business, working closely with stakeholders in various locations including and not limited to various Product teams, Promotional Operations, BI & Analytics, Business Services Support, Compliance, Fraud, Payment, VIP, CRM and Contact Centre teams.
This person must be English and Mandarin literate; is analytical, with interest in online gaming especially Sports, is open to adopt usage of all digital tools/platforms. The ability to project manage, attention-to-detail and a ‘can-do’ attitude is critical for success in this role.
Collaborate with stakeholders to plan effective acquisition & RAF programs to drives volume and meet projected target
Acquisition program planning:
3 months in advance: review, research and plan acquisition programs
1 month in advance: brief Business Svs team on communications requirements with confirm T&C so they understand and are inspired to develop material/assets that meet the program objectives.
Raise promotion request, with approved T&C.
Liaise with Business Services Support team to ensure:
Appropriate communications are designed and setup correctly in CMS for the launch of programs
Tests programs prior to LIVE
Announce and brief Operations Support teams (CS, Payment, Compliance, etc) ahead of LIVE
Be accountable for the overall RAF channel performance and communications
Monitoring performance of all RAF programs (Basic, Enhanced and Elite) and optimize whenever necessary based on results and trends learning
Work with creative, BI, CRM and VIP team to ensure smooth running of RAF programs and comms
Work closely with fraud team to implement required measure to mitigate abuse
Ensure the payment of all bonuses agreed are paid on time and accurately
Monitor, track and optimize programs in anticipation to and respond quickly to market changes
Quarterly, Monthly and Weekly reports - Document and communicate with key stakeholders and wider business, on the efficacy of campaigns/tests, and provide recommendations based on analysis to improve and optimize future campaigns and strategies
Find new opportunities to test acquisition programs to keep abreast with trend and be relevant to target market
Demonstrated ability to develop, plan and execute well thought-out and organized marketing plans and strategies
Proven experience of aggressively growing new media channels across desktop and mobile, with clear demonstration of testing, analysis and ROI optimization
Proven ability to examine data from a variety of sources to form a complete analysis of a program effectiveness
Numerate and analytical problem solver, able to evaluate own data and provide recommended course of action
Strong MS Office skills to be able to analyse, prepare and present reports