Affiliate Manager

📍 Johannesburg
Open to remote within South Africa for candidates not based in Johannesburg.

Our client, a multi-billion-dollar international iGaming and betting organisation, is looking for an experienced Affiliate Manager to grow and manage their affiliate marketing function across the South African market.

This is a commercially driven role focused on customer acquisition, affiliate growth, partnership management, and revenue generation across sportsbook, casino, and online gaming products.

The successful candidate will own the affiliate channel end-to-end — from sourcing and onboarding new partners through to optimisation, compliance, reporting, and long-term relationship management.

This role is ideal for someone passionate about performance marketing, partnerships, and scaling affiliate revenue within a fast-paced iGaming environment.

What You’ll Be Doing

• Manage and grow the affiliate programme across sportsbook, casino, and gaming verticals.
• Recruit, onboard, and develop new affiliate partners including media owners, tipster sites, influencers, comparison platforms, and content creators.
• Build and maintain strong relationships with affiliate partners while acting as their primary point of contact.
• Negotiate commercial terms, commission structures, CPA deals, and revenue share agreements aligned to ROI and acquisition targets.
• Monitor affiliate performance daily, identifying opportunities to scale high-performing partners and improve underperforming campaigns.
• Drive customer acquisition and FTD growth through affiliate marketing strategies focused on volume, quality, and long-term player value.
• Analyse performance metrics including clicks, registrations, deposits, CPA, ROI, LTV, and revenue share to optimise channel performance.
• Work closely with CRM, Product, Trading, and Marketing teams to align promotions, campaigns, and creative assets.
• Identify new affiliate opportunities, traffic sources, partnerships, and growth channels relevant to the South African market.
• Ensure all affiliate activity remains compliant with South African gaming regulations, responsible gambling requirements, and internal brand guidelines.
• Conduct regular compliance reviews and audits of affiliate marketing content and promotional activity.
• Work closely with Finance and Compliance teams regarding invoicing, payments, contracts, and regulatory matters.
• Provide regular reporting and performance insights to senior leadership with recommendations for growth and optimisation.

What They’re Looking For

• Strong affiliate marketing experience within iGaming, sportsbook, online casino, or gaming.
• Proven track record growing affiliate programmes and driving customer acquisition performance.
• Strong commercial and negotiation skills with experience structuring affiliate deals and partnerships.
• Strong understanding of performance marketing, affiliate traffic generation, and player acquisition strategies.
• Excellent analytical skills with experience using reporting dashboards and performance metrics.
• Experience working with affiliate platforms such as NetRefer, Income Access, Affiliate Edge, or similar.
• Understanding of key performance metrics including CPA, CPL, ROI, FTDs, retention, and LTV.

Requirements

• Minimum 3 to 5 years’ experience in affiliate marketing within the iGaming, sportsbook, online casino, or gaming industry.
• Strong understanding of affiliate acquisition strategies, performance marketing, and revenue growth models.
• Experience managing affiliate partnerships, commission structures, and acquisition campaigns.
• Knowledge of the South African digital marketing and gaming landscape highly advantageous.
• Exposure to CRM and analytics platforms such as Salesforce, HubSpot, Google Analytics, or Tableau advantageous.
• Understanding of responsible gambling frameworks and compliance obligations within the iGaming industry essential.